What does a typical marketing service look like?
Most of our contracts start as 90-day engagements. We define an initial scope, covering all elements we will be engaged with throughout the life of the campaign. The budget defines the project scope. The more budget allocated, the more areas we can be involved. Typically an initial engagement focuses on digital ads through Facebook & Google.
How will you communicate with our team and content creators?
All communication centres around email threads and phone calls. Typically, we like to have discussions on a phone call and follow-up with details via email. That way we can make decisions quickly and with the highest confidence in our mutual understanding, while still documenting everything that needs to be done. Additionally, we use a project management tool where we can track tasks and communicate if your team is more comfortable using those methods.
How often will you communicate with our team and content creators?
Typically, once a week is sufficient for reporting. However, if the scope of the work increases we are comfortable to engage in a faster feedback cycle. We are customer service driven and have our phones on us. If you have a question - feel free to reach out.
What is the estimated return of investment on the contract?
ROI is different for every client. We have clients who make 8-1 and others who make 1-1 and know that they will upsell their clients to make more money down the line. It depends on your businesses margin, conversion rate and general reputation.
When will we see results?
With eCommerce, results can come right away. Sometimes, when a product is new, it can take a bit of time to see initial results. A customer may need to visit the site multiple times before they are willing to purchase. Every business has a different sales cycle. That’s why we will work with you to understand what campaign KPI’s are (emails, leads, sales, visits, impressions)and how to best execute them.
Do you offer any guarantees?
The truth is - it depends. Typically, we don't offer a guarantee for services. The reason for this is that we don't control all the factors. We don't control the sales process and funnel, we don't control the product offering, and we have had no impact on the brand perception that precedes our initiation of services. In many cases, there is also no history of marketing data that we can leverage to make a side by side comparison. If for example all of the sales funnels were set-up and there was a history of ads we could compare ourselves to, it would be possible to look at setting up a guarantee. However, in most cases, we are starting from nothing with a client.
What is your standard pricing for digital advertising
Typically, our marketing engagements are $750/mo CAD (~$561.69 USD). This will cover Facebook & Google advertising. The numbers above are not inclusive of Media spend; However, you can decide how much you want to spend on media independently of what you spend with us. We don’t make margin on Media.
What is the estimated return of investment on a digital advertising contract?
ROI is different for every client. We have clients who make 8-1 and others who make 1-1 and know that they will upset their clients to make more money down the line. It depends on your businesses margin, conversion rate and general reputation.
What key lessons have you learned from your experiences?
Every business is different. There is no one-size-fits-all answer in any business situation. Best practices are a good guideline, but, they are not a canonical source. Our job is to be fluent in as many marketing languages and tactics as possible; strategically aligning all efforts to bring success to our clients, regardless of where they find success.